2020 has been a tumultuous year for entrepreneurs, especially in the personal care sector. People have had to adjust to lockdowns and businesses drying up. Some have even had to pivot their entire business strategies overnight. Adapting and preparing yourself to get back in business has been the name of the game this year. The good news is that you’ve survived the tough times! As 2020 comes to a close, it’s time to give yourself a pat on the back. 2021 is going to be a new chapter altogether. You can make it your year and get your business buzzing with the right kind of planning and strategizing. In this article, we’ll cover a few tips on how wellness and personal service-based businesses can level up their game in 2021.
Modern salon clients don’t want to waste time making phone calls to book appointments. Instead, they are looking for a quick way to do it all online. If you want to improve your client experience, use an online appointment scheduling software program that lets clients book appointments from your business websites, your booking page, Google, or even the "book now" button on Facebook and Instagram. These advanced programs can also send clients reminders a few days prior to their appointments.
Regardless of the stage your business is in, lead generation is a necessity. So, it’s safe to assume that this goal will be on most entrepreneurs’ New Year’s goals lists. For wellness and personal care businesses, online giveaways and contests can serve as great lead generation strategies. After all, who doesn’t like a good gift to pamper themselves? You can collaborate with beauty and cosmetic brands, run a co-marketing campaign, or even team up with influencers to put this idea into action.
The moment you think you know it all is when you stop growing in your career. It is essential not to fall into this trap; do not become set in your ways and assume you are the best. Always educate yourself. Read professional trade magazines to know what is happening in the industry, in addition to reading newspapers to know what is going on outside of your industry since external factors can impact your business. Take advantage of classes offered by product manufacturers and attend trade shows. Trade shows are an excellent venue to take educational courses from industry experts (bonus: they are a great place to network).
Even though lockdowns have ended in most countries, many people continue to be cautious about going out. This trend may well continue in 2021. So, how can you increase your revenue? Consider offering virtual consultation sessions to open new streams of income. In addition, you can offer “salon at home” services to make people feel safer in the post-pandemic world. To encourage people to spend more, you can also offer bundle deals by combining a few complimentary services or products in a package. You can also join affiliate marketing programs to earn passive income. For each sale that is made, you can earn a pre-decided commission on your products/services. Without putting in too much extra effort, this enables you to grow your income. Interested in increasing your revenue?
Even before someone visits your business, they are likely to look up your brand online. So, it’s important to make sure you have a strong online presence. Along with dedicated social media pages, it’s also a good idea to get your business listed in local directories like Yelp, Google My Business, and others. Online reviews on these forums can go a long way in winning over a client. Make sure you encourage satisfied clients to write reviews of your business online!