The current coronavirus pandemic has drastically changed the climate of the world as we once knew it. Millions of people have lost their jobs or suffered cutbacks in their hours, making daily life incredibly difficult for a large proportion of Americans. Small businesses have been hit especially hard in the midst of this outbreak, affecting a number of industries including the beauty industry. As a result, spas and salons have had to learn to adapt and change their practices in accordance with state guidelines and concerns for personal safety. Here we will outline some ways you can stay safe while providing beauty treatments and keep your business booming at the same time:
Maintain Cleanliness and Sanitation
The phrase “cleanliness is next to godliness” has never been as relevant as it is today. Ensuring you keep your workspace clean is essential for preventing disease. Some ways you can do this include implementing enough time between clients to sanitize equipment and anything else that is touched, providing hand sanitizer to everyone in your spa, conducting temperature checks, requiring clients to wash their hands before and after treatments, mandating masks whenever possible, and eliminating any contact that is not necessary, such as handshaking.
Employees in the spa should also abide by personal cleaning routines, including washing their hands between clients and using gloves when possible. This is especially important for estheticians who provide facials or body treatments because clients are touched directly during sessions, and it is very easy to transmit the virus if either the client or provider is infected and does not take the necessary precautions to prevent infection spread.
These measures not only aid in keeping your employees and clients safe, but they also make the people who visit your spa feel safer. Clients appreciate feeling safe during these times, and they are more likely to return if they see you are cautious and caring enough to protect them. It is also a good idea to inform clients about what measures you are taking to decrease risk by posting this information both on social media and physically in your waiting rooms.
Encourage Customers to Return
Finding new clients and expecting existing ones to continue getting treatments from you is more difficult during a pandemic. One way to encourage customers to visit you again is by promoting package deals. These deals usually include a number of sessions for one type or multiple types of treatments combined for a good price paid up front. By selling packages, you do not have to rely on customers to schedule individual treatments one after another, which is great since some people may be hesitant to continue purchasing sessions during these times. Packages ensure your clients will return and the desirable deals your clients receive will encourage them to invest into more in the future.